Customer Intelligence Appliance (CIA)

Enabling Retailers to Understand and Serve Their Customers

Are you listening to what today's empowered customer is telling you?  Customer Intelligence Appliance (CIA) gives omni-channel insight into your customer's behavior across the enterprise on a platform that is simple to deploy with a time to value that is measured in weeks.

What is CIA?

A leading edge customer intelligence appliance built on the IBM Netezza Analytic Platform, including:

Data Model

• A logical and physical model  allows the addition of new sources, attributes and hierarchies without the costly and time consuming involvement of IT.

Data Management

• Tools and blueprints for implementation and ongoing maintenance of CIA.

Reporting & Analytics

• A collection of best practices that give customer insight within weeks of deployment.

Behavioral Analytics & Segmentation

• Rapid profiling of customer behavior, representing responsiveness to the retailer’s value proposition.

Data Warehouse Appliance

• A purpose-built platform for retail data warehousing and analytics projects.

To learn more, download our CIA Solution Brief.

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